Ideas
Our Creative Director Paul Copeland has been playing with ideas since he could put two Lego bricks together. Solving problems and making something out of anything are his passions. Writing in the third person not so much.
Paul now uses his thinking and life experience to find solutions for your brand with whatever tools available. A love of technology, storytelling and the power of using emotion to connect to people is what drives him.
He started his advertising career by winning a Creative Circle Gold award for his first ever published work on McDonalds. It still stands up today, even if the pizza has long gone off.
Since then he has worked on everything from automobiles to automatic washing powder and from baby food to banking.
We are extremely lucky to have him join us!
Ideas
Our Creative Director Paul Copeland has been playing with ideas since he could put two Lego bricks together. Solving problems and making something out of anything are his passions. Writing in the third person not so much.
Paul now uses his thinking and life experience to find solutions for your brand with whatever tools available. A love of technology, storytelling and the power of using emotion to connect to people is what drives him.
He started his advertising career by winning a Creative Circle Gold award for his first ever published work on McDonalds. It still stands up today, even if the pizza has long gone off.
Since then he has worked on everything from automobiles to automatic washing powder and from baby food to banking.
We are extremely lucky to have him join us!
Cow & Gate
Supergroup
The most liked and talked about film for the Cow & Gate brand ever.
With a standard brief for infant formula we took a new approach. instead of talking nutrition and brain development in the usual scientific way, we showed how babies learn and develop in real time.
We released 30 babies into a recording studio and watched magic happen.
A revived hit record, Awards at EPICA and D&AD for Music and Film Editing soon followed.
Lollipop
The Times – Fat Cats
Levis Strauss
Leaving
With a brief that every pair has a unique story, we told a story of a pair of Levis that stay loyal to their true owner and another where a guy fakes his own Levis to convince his girlfriend of his dedication to her as a special leaving gift.
BBH New York. Shot in Argentina by Danny Klienmann.
SHORTLISTED in ONE SHOW and D&AD
Loyal
Launch of TESCO Express
To launch the new smallest size Tesco convenience stores in the UK we worked with screenprint artists and designers to create Warholesque style designs of small and condensed packages representing the new compact stores.
Silver at Campaign Poster Awards
Eurobest Gold
Creative Circle Bronze
Shortlist at D&AD
Eristoff Vodka
With a unique heritage, different to the usual Russian vodkas Eristoff is distilled and bottled in Georgia. A little known mysterious country known for its large indigenous wolf population.
Stills shot on location by Nadav Kander.
Film shot on location by Vaughan Arnell. Music exclusive remix by U.N.K.L.E. Can you guess where these were all shot?
Clover
Packaging innovation
The category norm is a tub of margarine. We wanted to challenge the norm and create a new category of spread.
To subconciously shift perception at point of purchase, we came up with the idea to invert the packaging on shelf to evoke the feeling of a traditional butter dish. A simple product graphics redesign with a big impact on shelf.
